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For brand as person (consumer attributes), we noted references to leadership, style and professionalism, and for brand as symbol (visual imagery and metaphor), we noted not only the tendency for English language brand names to be reinforced by accompanying images of iconic imagery (e.g., a landmark such as the Statue of Liberty or the Houses of Parliament, a cowboy, or an American military type crest), but also references to places that made ties to the physical product of tobacco (e.g., Virginia) as well as the lifestyle being conveyed (e.g., Hollywood, London)
The successful implementation of this approach by Canada and Australia will provide an example for other countries to do the same. The release of todays report aligns with the 11 th session of the Conference of the Parties to the WHO FCTC, taking place November 17-22, 2025, in Geneva, Switzerland
Recently, disposable paper cartons of the same size as commercial cigarette cartons are sold in the open market