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The emphasis on controlling the content of cigarette advertising rather than the sale of cigarettes themselves is an indication of the power that advertising has attained in American society, particularly advertising for products that, like cigarettes, have no useful external function but that come under the merchandisers category of pleasure products, the need for which is essentially subjective

Warshaw et al., 2009)

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However, we must do more Despite the progress, it is estimated that each year, 660,000 people in the United States are diagnosed with a tobacco-related cancer, and that 343,000 people die from these diseases